Experience the Grayson Advantage
A Paradigm of Excellence in Automotive Experience
Grayson BMW sets itself apart as a distinguished BMW dealership in Knoxville, Tennessee. We prioritize authenticity, uniqueness, and a personalized approach to serving our valued customers. Driven by a genuine desire to understand your needs and aspirations, our team is dedicated to providing you with an exceptional and streamlined experience throughout your journey with us.
Exceptional Customer Care
At Grayson BMW, we believe in building lasting relationships with our customers. Our dedicated team of experts takes the time to understand your individual needs and aspirations. Whether you're searching for a new BMW or require reliable service for your current vehicle, we are committed to exceeding your expectations.
Comprehensive Services
From expert repairs and genuine parts to seamless financing options and a vast selection of luxurious vehicles, Grayson BMW offers a comprehensive suite of services to meet all your automotive needs.
Our services include
- Sales: Wide selection of new and pre-owned BMW models, tailored financing options, and personalized trade-in values.
- Service & Repair: State-of-the-art facilities, experienced technicians, and genuine BMW parts for all your maintenance and repair needs.
- Parts: Authentic and certified BMW parts available for purchase online or in-store.
- Finance & Leasing: Competitive financing options and flexible terms to suit your individual needs.
- Accessories: Enhance your BMW experience with genuine BMW accessories.
Dedicated to Excellence
Grayson BMW is not just another dealership. We are committed to providing a world-class experience that surpasses expectations. With a commitment to continuous improvement, we strive to:
- Offer unparalleled customer service: Our friendly and knowledgeable staff is always ready to assist you.
- Maintain transparency and honesty: We provide clear and upfront information about our services and pricing.
- Deliver exceptional value: Competitive pricing, special offers, and financing options designed to meet your needs.
- Maintain a commitment to sustainability: We prioritize environmentally conscious practices in all our operations.
Experience the Grayson Difference
We invite you to visit our welcoming showroom, conveniently located near Farragut, Maryville, Sevierville, Oak Ridge, and Knoxville. Our team is eager to share their expertise, answer your questions, and guide you through your automotive journey.
Grayson BMW Reviews
The reviews for Grayson BMW are largely negative, with one positive review that stands out. The majority of the reviews highlight questionable business practices and a lack of transparency from the dealership.
Lack of Transparency and Unclear Pricing
One reviewer, Jim McNab, had a disastrous experience at Grayson BMW. He was confused by the pricing on the dealership's website, which included a $498.80 processing fee and a $648 anti-theft etch and key replacement fee. Despite asking multiple salespeople, he was unable to get a clear explanation for what these fees were for.
Unprofessional and Deceptive Salespeople
The salespeople at Grayson BMW were accused of being unprofessional and deceptive. One reviewer was misled by a salesman who claimed to have already paid the processing fee, which only led to further confusion. The salespeople's lack of transparency and willingness to mislead customers is a major issue.
Poor Customer Service
The negative reviews suggest that Grayson BMW prioritizes making a sale over providing good customer service. Reviewers were often met with evasive and unclear responses to their questions, leaving them feeling frustrated and unsatisfied.
Positive Review
Despite the negative reviews, one reviewer, Larry Hooks, had a positive experience at Grayson BMW. He praised salesman Carson Fuller for being knowledgeable and accommodating, and the entire Grayson team for being professional and helpful.

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