Business Details
50+ Years
experience
Your Trusted Source for New & Used Vehicles in New London
Founded in 1971, Secor Auto Group has established itself as a trusted automotive destination in New London, CT. Our legacy began with a commitment to quality used vehicles and evolved through decades of strategic expansion into new car franchises, including Subaru, Volvo, Lotus, and Chrysler brands. With over 50 years of combined experience across our leadership team, we maintain a family-owned ethos centered on integrity and customer satisfaction. Our multi-location dealership offers comprehensive services from sales and financing to certified repairs, serving communities from Norwich to Westerly.We differentiate ourselves through our extensive inventory of 600+ vehicles, expert staff with decades of industry knowledge, and a customer-centric approach that prioritizes transparency and personalized service. Our service department utilizes genuine parts and certified technicians to maintain vehicles to factory standards, while our financing team partners with trusted lenders to secure competitive rates. As active community members and veterans, we uphold values of reliability and service excellence that have sustained our reputation through generational changes in the automotive industry.
Services
New Vehicle Sales
Used Vehicle Sales
Auto Financing
Certified Repairs
Parts Department
Service Center
Vehicle Appraisal
Test Drive Scheduling
Warranty Service
Commercial Vehicle Sales
Details
- Year established: 1971
Highlights and features
- We offer a vast inventory of 600+ new and used vehicles across multiple brands.
- Our experienced sales staff has served the New London community for decades.
- We provide financing options through partnerships with trusted lenders.
- Our certified technicians use genuine parts for factory-standard repairs.
- We maintain a low-pressure sales environment with personalized service.
What people say
Extensive inventory
Knowledgeable staff
Excellent customer service
Competitive financing
Reliable service department
Services
New Vehicle Sales
We offer the latest models from Subaru, Volvo, Lotus, and Chrysler brands with comprehensive sales support. Our inventory includes electric, hybrid, and traditional fuel vehicles to meet diverse customer needs. Our experienced product specialists help customers find vehicles matching their lifestyle and budget requirements.
Certified Repairs
Our service center provides factory-standard maintenance and repairs using genuine parts and certified technicians. We support Subaru, Volvo, and Lotus vehicles with scheduled maintenance and complex repairs. Our facility includes modern equipment for diagnostics and service needs.
Auto Financing
We offer financing solutions through partnerships with multiple lenders for competitive rates. Our finance team assists with loan applications and credit approvals for new and used vehicle purchases. We provide transparent pricing with no hidden fees.
Used Vehicle Sales
Our inventory includes certified pre-owned vehicles with detailed inspection reports. We offer used cars from various manufacturers with warranty options available. Our sales team provides vehicle history reviews and pricing comparisons.
Parts Department
We supply genuine manufacturer parts for Subaru, Volvo, and Lotus vehicles. Our parts department supports both retail customers and dealerships with wholesale options. We maintain inventory for both current and older vehicle models.
People
Charlie Secor Jr.
Owner
Founded Secor Auto Group in 1971, expanded the business to include multiple automotive franchises while maintaining family ownership. Served in the U.S. Army before focusing full-time on the dealership.
Charlie Secor Sr.
Former Owner
Managed dealership operations during Charlie Jr.'s military service, maintaining business continuity until his son's return. Played key role in establishing early business foundations.
Virginia Secor
Former Co-Owner
Contributed to dealership management during transitional periods, supporting business operations alongside her husband Charlie Secor Sr.
Questions
What brands do you offer at Secor Auto Group?
We offer new and used vehicles from Subaru, Volvo, Lotus, Chrysler, Dodge, Jeep, and Ram brands.
Do you provide financing options?
Yes, we partner with multiple lenders to offer competitive financing rates for new and used vehicle purchases.
What service options are available?
Our service center provides certified repairs, maintenance, and genuine parts for Subaru, Volvo, and Lotus vehicles.
Are there commercial vehicle options?
Yes, our Secor Ram Commercial Center sells and services commercial trucks and vans up to 30,000 lbs.
What areas do you serve?
We serve customers from New London, East Lyme, Groton, Norwich, Westerly, and surrounding Connecticut and Rhode Island communities.
Can I schedule service online?
Yes, we offer online scheduling for service appointments through our website with convenient time slots available.
