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At Principle Toyota in Memphis, we are driven by a set of core principles that guide our business practices and interactions with our customers. Our mission is to provide an exceptional automotive experience for every customer, whether you're buying a new or pre-owned Toyota, or seeking service and maintenance for your vehicle.

Our Commitment to Quality and Customer Service

At Principle Toyota, we understand that buying or leasing a vehicle is a significant investment. That's why we're committed to providing you with a hassle-free car-buying experience. Our sales team is dedicated to helping you find the perfect vehicle for your needs and budget. From test drives to financing and insurance, we'll guide you every step of the way.

Service and Maintenance

Our state-of-the-art Service Center is equipped to handle all your maintenance and repair needs. Our trained technicians use the latest diagnostic equipment to diagnose and repair any issues with your vehicle. We offer a range of services, including oil changes, tire rotations, and brake repairs. We also carry a wide range of Genuine Toyota Parts and Accessories to ensure that your vehicle is always running at its best.

Our Featured Services

  • New Vehicle Sales: Browse our latest inventory of new Toyota models, including sedans, SUVs, and trucks.
  • Pre-Owned Vehicle Sales: Explore our selection of certified pre-owned Toyota vehicles, backed by a 3-year/36,000-mile warranty.
  • Service and Maintenance: Our Service Center offers a range of maintenance services, including oil changes, tire rotations, and brake repairs.
  • Finance and Leasing: Our Finance Center is here to help you find the best financing options for your new or used vehicle purchase.
  • Parts and Accessories: We carry a wide range of Genuine Toyota Parts and Accessories for all your vehicle maintenance needs.

Meet the Team

Our experienced sales and service teams are dedicated to providing you with an exceptional automotive experience. Meet our team and learn more about our team's expertise and commitment to customer service.

Guiding Principles

At Principle Toyota, we're guided by a set of core principles that shape our business practices and interactions with customers. These principles include:

  • Integrity: We strive to be transparent and honest in all our interactions with customers.
  • Respect: We respect our customers' time and treat them with dignity and respect.
  • Empathy: We understand that buying or leasing a vehicle is a significant investment, and we're committed to making the process as smooth as possible.
  • Quality: We're committed to providing high-quality vehicles and services that meet your needs and exceed your expectations.
  • Community: We're involved in our local community and strive to make a positive impact through charitable giving and volunteerism.

Join Our Family of Customers

At Principle Toyota, we're proud to serve the greater Memphis area. Come visit us today and experience the difference that sets us apart from other dealerships. We look forward to serving you!

Reviews
Positive: The positive comments highlight the exceptional service and staff at Principle Toyota, particularly in the service department, where customers received helpful and friendly assistance.
Negative: The negative comments highlight the poor service, misleading business practices, and lack of transparency at Principle Toyota.

Overview

The reviews of Principle Toyota dealership range from extremely negative to extremely positive. While some customers had a terrible experience, others were delighted with the service they received.

Pricing and Service Issues

The majority of the negative reviews center around poor service, high prices, and misleading business practices. Several customers complained about long wait times, unhelpful staff, and a lack of transparency in the service process. One reviewer even reported being spoken to in a condescending manner by a salesperson. Others experienced long wait times, unprofessional service, and a lack of follow-up on promised repairs.

Exceptional Service

On the other hand, several reviewers had exceptional experiences at Principle Toyota. They praised the helpfulness of the staff, the speedy and efficient service, and the willingness of the team to go above and beyond to meet their needs. One reviewer, in particular, was grateful for the assistance provided by James in the service department, who helped her brother with a flat tire. Another reviewer praised the friendliness and helpfulness of Poh, who made the car-buying process easy and enjoyable.

OUTCOME

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