River Valley Auto Group

At River Valley Auto Sales, we believe that buying a car should be a hassle-free experience. That's why we've been serving Wisconsin since 2008, providing top-quality vehicles and excellent customer service. Our family-owned dealership in Viroqua, WI, is your go-to destination for all your automotive needs.

About Us

Our mission at River Valley Auto Sales is to provide you with the best possible experience when buying a used car. We understand that purchasing a vehicle can be a daunting task, which is why we strive to make the process as smooth and enjoyable as possible. Our team is dedicated to helping you find the perfect ride, whether it's a sedan, SUV, truck, or van.

We take pride in our extensive inventory, which includes a wide variety of makes and models to suit every taste and budget. Each vehicle undergoes a thorough inspection before being listed for sale, ensuring that you get a reliable ride that you can count on. Our commitment to quality and customer satisfaction sets us apart from other dealerships in the area.

Inventory

Our inventory is constantly updated with new arrivals, so you're sure to find something that matches your preferences. From compact sedans to spacious SUVs, rugged trucks to family-friendly vans, we have it all. We also offer a range of price points, including options under $10,000 for those on a budget.

Specials

At River Valley Auto Sales, we believe in providing our customers with the best deals possible. That's why we regularly offer special promotions and discounts on select vehicles. Whether you're looking for a seasonal sale or a manufacturer's rebate, we've got you covered. Be sure to check our specials page regularly for the latest offers.

Finance

We understand that financing a vehicle can be a complex process. That's why we offer EZ Credit Approval, a hassle-free online credit check that can get you approved in no time. Our finance team is here to help you navigate the process and find the best financing options for your needs and budget.

Service

At River Valley Auto Sales, we're not just about selling cars. We also offer top-notch service and maintenance for your vehicle. Our state-of-the-art collision center is equipped with the latest technology and staffed by experienced technicians who can repair any damage to your vehicle. From routine maintenance to major repairs, we've got you covered.

Towing

If you find yourself stranded on the side of the road, don't worry. Our towing service is here to help. With 24/7 availability and competitive rates, we can get your vehicle to safety in no time.

Careers

Are you passionate about cars and customer service? Do you want to join a dynamic team dedicated to excellence? If so, we'd love to hear from you. Check our careers page for available positions and apply today.