Business Details
35 Years
experience
Your Trusted Subaru Dealer in Victor, NY
Van Bortel Subaru of Victor has been a trusted Subaru dealership since 1991, rooted in values of kindness, integrity, and exceptional customer service. Our team, led by founder Kitty Van Bortel, prioritizes customer satisfaction through a wide range of new and certified pre-owned Subaru vehicles, expert service, and genuine parts. We are part of the award-winning Van Bortel Automotive Group, recognized nationally for our commitment to the Subaru Love Promise and community initiatives. Our service center features certified technicians, advanced diagnostics, and amenities like complimentary Wi-Fi and shuttle services. We offer transparent financing options, including Affirm for service payments, and maintain a 4.8-star rating with over 2,000 reviews.Our eco-friendly retail practices and partnerships with local charities reflect our dedication to sustainability and community care. With decades of experience, we ensure every customer receives personalized attention and a vehicle tailored to their lifestyle. Our express service options and extended hours accommodate busy schedules, emphasizing convenience without compromising quality. We guarantee competitive pricing through programs like our Guaranteed Trade-In and KBB Trade-In Value assessments. Our mission remains to lead with kindness, ensuring every interaction reflects our core principles of trust and excellence.
Services
New Subaru Sales
Certified Pre-Owned Vehicles
Subaru Service Center
Genuine Parts Sales
Financing Options
Express Maintenance
Warranty Coverage
Tire Center
Vehicle Recalls
Online Trade-In Appraisal
Details
- Year established: 1991
Highlights and features
- We offer a 4.8-star rated customer experience with over 2,000 reviews.
- Our team includes Subaru-certified technicians and senior master technicians.
- Express service options available with no appointment needed.
- We guarantee competitive pricing through Guaranteed Trade-In and KBB Trade-In Value programs.
- Our eco-friendly retail practices align with Subaru's sustainability standards.
Services
New Subaru Sales
Van Bortel Subaru offers the latest Subaru models including the Ascent, Forester, Outback, and WRX. Each vehicle features Subaru's signature safety technology and all-wheel drive. Our sales team provides transparent pricing and financing options tailored to your budget.
Certified Pre-Owned Vehicles
Our certified pre-owned Subaru inventory includes rigorous inspections and manufacturer-backed warranties. Vehicles under $25k offer exceptional value with added perks like extended service agreements and Affirm financing options for qualified buyers.
Subaru Service Center
Our factory-trained technicians provide maintenance and repairs using genuine Subaru parts. Services include oil changes, brake inspections, and recall compliance. We offer express service, shuttle transportation, and loaner vehicles for customer convenience.
Genuine Parts Sales
The parts center stocks genuine Subaru components and accessories. Our team ensures correct part identification and offers installation services. Pet-friendly accessories and seasonal items like winter tires are available for immediate purchase.
Financing Options
Our finance center provides competitive rates through partnerships with lenders. Services include lease-to-own programs, Affirm financing for service visits, and guaranteed trade-in valuations. We assist customers in securing approvals that match their financial goals.
People
Kitty Van Bortel
Founder
Kitty Van Bortel founded the dealership in 1991 after starting in the automotive industry in 1985. She has received numerous awards, including the 2016 Time Dealer of the Year, and leads with a commitment to community and customer care.
Peter Rosser
Sales Director
Peter oversees sales operations with a focus on customer satisfaction. He brings extensive automotive experience and leads a team dedicated to transparent pricing and personalized vehicle selection.
Marnie Race
Service Manager
Marnie manages the service center, ensuring high-quality maintenance and repairs. Her team of certified technicians provides efficient solutions while maintaining a customer-first approach to vehicle care.
Questions
What Subaru models are available at Van Bortel Subaru of Victor?
We offer all new Subaru models including the Ascent, Forester, Outback, WRX, and more. Check our inventory online for current availability.
Do you offer financing options for Subaru purchases?
Yes, our finance center provides competitive rates, lease-to-own programs, and Affirm financing for qualified buyers.
What service hours does the dealership operate?
Sales hours are Monday-Thursday 9 AM-7 PM, Friday 9 AM-6 PM, Saturday 9 AM-5 PM, and Sunday closed.
Are there certified pre-owned Subaru vehicles available?
Yes, our certified pre-owned inventory includes vehicles under $25k with manufacturer-backed warranties and extended service options.
What community initiatives does Van Bortel Subaru support?
We partner with local organizations through the Subaru Love Promise, including Lollypop Farm and Susan B. Anthony Museum.
